Lassod Consultng
Oyoyo Vendor Marketplace
Role: Technical Product Manager
Project Overview
Oyoyo is a digital marketplace designed to connect event planners with trusted service providers such as caterers, decorators, photographers, and entertainers.
The platform aims to simplify the process of finding and booking event vendors while providing vendors with a digital storefront to promote their services.
Problem
Planning events often requires coordinating multiple vendors, which can be time consuming and inefficient. Many vendors rely on social media or word-of-mouth marketing, making it difficult for customers to discover reliable service providers.
The absence of a structured digital marketplace created challenges for both customers and vendors.
Customers struggled to find trusted vendors, while vendors lacked a centralised platform to showcase their services.
Product Vision
The goal of Oyoyo was to build a trusted digital marketplace where event planners could easily discover vendors, compare services, read reviews, and book vendors with confidence.
The platform aimed to create transparency, simplify vendor discovery, and streamline event planning.
My Role
Technical Product Manager
I led the development of Version 2 of the platform, focusing on improving vendor discovery, booking workflows, and payment infrastructure.
My responsibilities included:
• Defining the product roadmap
• Establishing MVP feature priorities
• Designing vendor discovery features
• Collaborating with engineering teams on platform architecture
• Managing Agile development cycles
Product Strategy
The strategy focused on creating a trustworthy marketplace experience.
Key priorities included:
• Improving vendor discovery through search and categorisation
• Providing transparent ratings and reviews
• Introducing secure payment workflows
• Simplifying vendor onboarding
Key Feature
Key Product Decisions
One critical product decision was implementing an escrow-based payment system. This helped build trust between customers and vendors by ensuring payments were only released after service completion.
Another decision involved introducing vendor rating and review systems to improve marketplace transparency.
Results and Impact
The release of Version 2 significantly improved the marketplace structure and usability.
Key Outcomes Included:
- Platform launch within three months
- 25 percent reduction in development backlog through improved sprint planning
- Improved vendor discoverability